Full-Stack Platform

Emma Fitness

A complete gym-equipment store for the UAE: SEO-first storefront, UAE checkout with VAT invoices, and an admin panel with CMS, analytics and VAT reports.

Client
Emma Fitness
Industry
Gym & fitness equipment retail
Location
Sharjah & Umm Al Quwain, UAE
What we built
Customer Website · Admin Panel · Server & API
Visit Live Site See 11 Screens 11 Instagram Posters
Emma Fitness home page: Build a Stronger Tomorrow

Overview

Emma Fitness sells home and commercial gym equipment from showrooms in Sharjah and Umm Al Quwain, delivering across all seven Emirates. Big-ticket equipment needs detailed product pages, flexible payment options and VAT-correct paperwork.

We built an SEO-focused Next.js storefront, a UAE checkout with card payments, instalment options and PDF VAT invoices, and a mobile-friendly admin panel where the team manages orders, the catalogue, every page of the website, marketing content and eleven business reports, including VAT by month and by emirate.

Highlights

  • Prices in AED with 5% VAT built in, delivery to all seven Emirates
  • Website content fully editable from the admin panel
  • VAT reporting by month and by emirate
  • SEO-first build with structured data for products and both showrooms

What We Built

3 Parts, One System

  • Customer Website

    A redesigned Next.js storefront built to be found by people searching in the UAE.

    • Category, shop and filter pages (brand, price in AED, home or commercial use)
    • Product pages with gallery, zoom, videos, specifications and live stock
    • UAE checkout: Stripe card payments, Tabby/Tamara instalments, cash on delivery and bank transfer
    • Standard, express or showroom pickup delivery, with PDF VAT invoices
    • Customer accounts with Google sign-in, wishlist, order history and reviews
    • Blog, showroom finder, structured data and privacy-friendly first-party analytics

  • Admin Panel

    A mobile-friendly React admin that runs the whole store.

    • Orders, customers, coupons, contact messages and newsletter subscribers
    • Abandoned-cart leads for follow-up
    • Products, categories and brands with Excel bulk upload
    • CMS for every website page, including drag-and-drop home page sections
    • Web analytics: realtime, pages, sources, locations, devices and ecommerce
    • 11 reports with Excel export, including VAT by month and by emirate
    • Staff roles & permissions and encrypted daily backups

  • Server & API

    Node.js + MongoDB API serving both apps.

    • Stripe, Tabby and Tamara payment integrations with webhooks
    • Order, low-stock and weekly inventory emails
    • PDF invoices, image optimisation and Excel exports
    • Encrypted backups to cloud storage every night

Screens

A Look Inside

Real screenshots of the product. Admin and app screens are shown with demo data to protect client privacy.

Website5 screens

  • Emma Fitness home page on a phone
    Mobile-first storefront
  • Emma Fitness product page on a phone
    Product page on mobile

Admin Panel6 screens

  • Emma Fitness admin dashboard
    Dashboard with sales, orders and alerts (demo data)
  • Emma Fitness order list
    Orders with status, payment and delivery tracking (demo data)
  • Emma Fitness product management
    Catalogue management with Excel bulk upload (demo data)
  • Emma Fitness VAT report
    VAT report, ready for filing (demo data)
  • Emma Fitness abandoned cart leads
    Cart leads for abandoned-cart follow-up (demo data)
  • Emma Fitness admin dashboard on a phone
    The whole store on a phone (demo data)

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